Little In The Middle is strongly committed to protecting the privacy of consumers of its interactive products and services. Throughout cyberspace, we want to contribute to providing a safe and secure environment for consumers, and in particular, ensure that kids' information is protected.
While this privacy policy applies to the Little In The Middle site and all of the other Internet-accessible Little In The Middle-branded services, we will refer here only to Little In The Middle to make reading this policy easier. The purpose of this Little In The Middle privacy policy is to inform you, as a welcome visitor to, and customer of Little In The Middle, what kinds of information we may gather about you when you visit Little In The Middle, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information. Finally, please note that this policy applies only to Little In The Middle and Web sites that carry the Little In The Middle brand, and not to other companies' or organizations' Web sites to which we link. We have clearly marked Little In The Middle and these branded Web sites with our logo so you know where this policy applies.
In general, our service automatically gathers certain usage information like the numbers and frequency of visitors to Little In The Middle and its areas, very much like television ratings that tell the networks how many people tuned in to a program. We only use such data in the aggregate. This collective data helps us determine how much our customers use parts of the site, so we can improve our site to assure that it is as appealing as we can make it for as many of you as possible. For example, Little In The Middle uses a technology nicknamed "cookies" that tells us how and when pages in our site are visited, and by how many people. Little In The Middle cookies do not collect personally identifiable information and we do not combine information collected through cookies with other personally identifiable information to tell us who you are or even what your screen name or e-mail address is. We also may provide statistical "ratings" information, never information about you personally, to our Little In The Middle partners about how our members, collectively, use Little In The Middle. We do this so they too can understand how much people use their areas and our site in order for them to provide you with the best possible Web experience as well.
Sometimes, we may specifically ask for information about you when you sign up to use our services, or when you order a product. We will need certain information -- such as name, Internet address or screen name, billing address, type of computer, credit card number -- in order to provide that service or product to you. We may also use that information to let you know of additional products and services about which you might be interested. You can choose not to receive such information if you don't want to by letting us know on the registration screen when you sign up for the product or service. We may ask you for information about your interests so that both you and we can take advantage of the interactivity of the online medium, but you may always choose to respond or not. Additionally, we may provide you with an opportunity to be listed in a directory on one of our Little In The Middle- branded services -- these listings are also optional and you can make changes to or eliminate this information when you want to.
We do not use or disclose information about your individual visits to Little In The Middle or information that you may give us, such as your name, address, email address or telephone number, to any outside companies. But as we mention above, we may share with our Web site partners aggregated statistical "ratings" information about the use of Little In The Middle services.
If we decide to change our privacy policy for Little In The Middle, we will post those changes here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone.
Questions regarding the above statement should be directed to Little In The Middle.
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